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The use of various social media is still growing: a recent survey has revealed that over 19% of internet users now say they use a social media service such as Facebook or Twitter to share updates about themselves or to see updates about others.

This is a substantial increase in the number of users accessing social media – in previous surveys from December 2008 and April 2009 the percentage was just 11%. Furthermore the report by Princeton Survey Research International matches the growth expectations of the two major social networking companies, Twitter & Facebook.

According to leaked internal documents which were uncovered earlier this year, the micro-blogging site Twitter expects to have over 25 million active users by the end of 2009, rising to 100 million by the end of 2010 – with aid from a lot of media exposure this year and an ever growing following of high-profile celebrites, this might be possible, as Twitter is looking less and less like a short-lived fad. Facebook, on the other hand, already has according exceeded its targets this year with figures stating 300 million active users, producing 45m status updates a day.

In the future it will become even harder to measure use of social, as from this year onwards a lot of social platforms began to connect deeper and deeper with status updates fed from Twitter into Facebook and vice-versa.

For more information on how to take advantage of social media or on how you can take out an online marketing campaign, please don’t hesitate to get in touch.

You can drop us a message via the Contact Us Page or call the Thomas Cole Techteam on 01254 832815.