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A recent report released by the Participatory Marketing Network (PMN) has suggested that e-mail marketing still remains an extremely effective way for growing businesses to promote their different services and increase their client base.

The study by the Participatory Marketing Network (PMN) took place in October and involved 203 participants between the ages of 18 – 24. The study was focused on examining preferences around social networking, email, texting, talking on the phone, watching TV, reading magazines, and surfing the web (on non social networking sites).

The results of this study revealed that 26 per cent of the test group were least likely to give up access to their email inbox accounts for a week. It was also revealed that the average amount of time spent checking email was a staggering 31 hours a month, while people in the age bracket spend more time in their inboxes than making phone calls, watching TV, visiting social networking sites, surfing the internet or reading magazines.

The executive chairman of PMN, Michael Della Penna said the results may be surprising to some, he added: "As long as e-mail remains the collection point for social networking updates, including alerts around new followers, discussion updates and friend requests, it will remain a powerful force in marketing and our lives." Therefore e-mail marketing is extremely effective in most cases as the adverts get delivered straight to the user and there is a greater chance of them viewing them.

In a separate study by Econsultancy it was revealed that the UK’s e-mail marketing sector has been allocated an estimated growth of around 15%, giving it a value of over £290 million.

For more information on how to take up an e-mail marketing solution please visit our online e-mail marketing service - Maxomail.

Or for any other internet marketing queries please feel free to contact the Thomas Cole Techteam on 01254 832815 or you can drop us a message via the Contact Us Page.