At Thomas Cole Digital we focus on what your business needs by looking at where you are now and where you want to go in the future.
Looking at the financials this way enables us to form the right strategy for your business from day one. Using this strategy we create you an internet marketing package that will allow your business to hit the required targets.
Although here we have defined product categories, our plan for you is tailored to your specific financial needs and achieving the business objectives we have agreed with you over a business growth plan. Below are some of the areas we look at in your marketing plan.
Organic search can be the biggest form of traffic for some sites on a ongoing basis. Its important your website is setup correctly to be ranked by Google, with expert keyword strategies & optimisation tactics.
Contact UsHow many visitors do you get? Where do they come from? and what sources convert the best for you? These are all things indepth tracking shows you on an ongoing basis.
Contact UsWith the right social media strategy and adverts in the right places you can utilise the massive brand exposure possible through social media.
Contact UsSites need to be continually updated! This not only helps search engines see your new content but also keeping plugins up to date or fix issues for browser updates helps your site stay above the competition.
Contact UsWant some genuine ambassadors for your brand to get that real-world-recommendation feel. Influencers already have an audience ready made for your brand. We can help form relationships which benefit your product or service.
Contact UsHave visitors but they are not converting to sales or enquiries? We can help visitors along their buying journey by using our expertise in Conversation Rate Optimisation.
Contact UsEver watched a video on youtube or vimeo? So have milions of others every day its a great interesting way to engage with potential customers and build your online brand. It also runs 24/7.
Contact UsAmazon and eBay have massive user volume with customers ready to buy your products. Using these services get your products in front of customers who don't know about you yet.
Contact UsLooking at your competitors strengths and weaknesses both overall and from a technical SEO point of view should be an essential part of your marketing plan
Contact UsAnalytics & Tracking
SEO
**PPC & Social Advertising
Ongoing Web Updates
Email Marketing
CRO
Competitor Analysis
Seasonal Design Updates
Analytics & Tracking
SEO
**PPC & Social Advertising
Ongoing Web Updates
Email Marketing
CRO
Competitor Analysis
Seasonal Design Updates
Additional Content/Blog Writing
Analytics & Tracking
SEO
**PPC & Social Advertising
Ongoing Web Updates
Email Marketing
CRO
Competitor Analysis
Seasonal Design Updates
Additional Content/Blog Writing
Website Video
Amazon & eBay
Influencer Marketing
*These packages are for illustration purposes only we cater your package to fit your marketing plan
**Please note separate budget for PPC is paid directly to social channels and not included in budget
Internet Marketing also called online marketing, is the process of driving traffic, leads, and sales for a business or brand. This is done by promoting its products or services online by using the correct tools and strategies.
Internet marketing itself is a broad term that encompasses a large range of marketing tactics and strategies – these can include but are not limited to content, email, search, paid media, social and many more.